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Mission Statement & Core Values

Shade Eyewear Mission Statement

🌍 Who We Are

Hey there! I'm Sam, the founder of Shade Eyewear, a Gold Coast-born brand on a mission to do more than just make you look good in sunnies! Originally a plumber, I created Shade to live a life of passion and purpose. 
We’re here to protect what matters—our planet, our oceans, and YOU. Think of us as your eco-friendly, feel-good mate with all the sunnies!

😎 What We Do

We craft sunglasses that are made from eco-friendly materials, durable, and designed to protect your eyes from the harshest rays (hello, 100% UV protection!). But it doesn’t stop there—we’re all about creating a ripple effect. With every pair, we’re taking a stand against plastic waste, supporting marine conservation, and helping you make sustainable choices without compromising on style.

🎯 What We’re Aiming to Achieve

Our goal? To leave the earth and oceans cleaner than we found them, one pair of sunnies at a time. But we’re also here to make you feel AMAZING—like you’re part of something bigger, something meaningful.

Our Core Values

🌊 Kind-Hearted & Fun

We don’t take ourselves too seriously, but we take our mission to heart. Every interaction, every product, every decision comes from a place of kindness and a genuine love for what we do. We’re here to spread good vibes and make your day a little brighter—literally and figuratively.

🔥 Passionate & Purpose-Driven

Protecting the planet isn’t just a tagline for us—it’s a way of life. We’re fueled by a passion for sustainability and a deep love for the ocean. Whether it’s through our partnerships or innovating eco-friendly materials, we’re all in.

😊 Customer-Centric with a Smile

You’re not just a customer—you’re part of our Shade family. We’re here to deliver the best possible service, from the first click to the final unboxing (and beyond). We want every interaction to leave you feeling valued, appreciated, and like you’ve made the best decision ever.

So, grab your sunnies, join our journey, and let’s create a cleaner, kinder, and cooler future together. 🌍✨

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TRY WITH MIRRA
TRY BEFORE YOU BUY
1
Select Try Before You Buy
Use the Try Before You Buy button when selecting items.
2
Secure Payment
We'll capture your card details, but we won't charge you until you decide which items you want to keep.
3
Try at Home
You have 3 days to try everything once your order arrives.
4
Easy Returns
Pay for what you keep and return the rest. A $10 restocking fee is payable if all items are returned.
By continuing with your order, you agree to our Terms and Conditions
TRY WITH MIRRA
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