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The Shade Eyewear Difference
Built to Last - Designed to Stand Out
Not all sunnies are created equal. Ours are hand-crafted from a plant based material that has taken decades to master - 3x stronger, maximum eye protection, and made to go the distance.
No mass production - just serious craftmanship, quality, and a commitment to do things right.
For Ocean Lovers Everywhere
It's Not What We Make - It's Why We Make It
Shade Eyewear sunglasses do more than protect your eyes—they reflect your values, support ocean conservation, and connect you to a community that cares. With Shade, you’re not just wearing sunnies; you’re embracing style with a purpose.
"Had an amazing experience purchasing my sunnies from Shade Eyewear. The customer service was top notch and super quick and so very helpful. The sunnies are amazing and great quality. Highly recommend. Thanks guys!
- Taiariki C
Why Choose Shade?
Shade Eyewear is built to last—just like our commitment to protecting the ocean.
Our durable, plant-based sunglasses are designed to withstand the elements, so you can rely on them for years to come.
This focus on longevity means less waste and fewer replacements, aligning with our mission to reduce plastic pollution.
Through our partnership with Sea Shepherd, every pair you wear supports marine conservation efforts, helping protect our oceans for generations to come.
Australian Owned
Inspired by East Coast Australia's breathtaking sunrises, Shade is founded by a plumber from the Gold Coast with a passion for the ocean and a mission to create sustainable sunnies that last.
Send your old sunnies back, and we'll give you a $30 voucher towards your next pair!
To keep our footprint small, Shade Eyewear uses TerraCycle Zero Waste Boxes to recycle your old sunglasses. This ensures the circular lifecycle of the raw materials, and creates a more sustainable approach for the industry.
Shop by Collection
Save More When You Bundle Two Pairs
Best Sellers
B.I.G - Adventure ready sunnies designed to go the distance
"Absolutely love our new Shade Eyewear! I got a pair for myself and my husband and we are both stoked. They are so comfortable, super stylish and the lenses are awesome! I would definitely recommend these!"
